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Using Social Media To Build Customer Prominence
Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer...
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Disruptive Technology and How to Compete for the Future
Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence. Technology’s impact on society and business is substantial, if not underestimated. As technology...
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Stop Talking About Technology and Start Designing Experiences
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s...
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Digital Transformation and the Race Against Digital Darwinism
Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital...
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Apple’s Odd, Yet Effective, Social Media Strategy
CIO’s Matt Kapko recently explored why Apple’s social media strategy seems to play the game differently, according to its rules, and not the best practices of everyone else. We talked at length about...
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